Viva! was founded in 1994 by Juliet Gellatley, who is the charity’s director.
“The most powerful action you can take to end animal suffering, improve your health, protect the environment and bring fairness to the world’s poor is to stop eating meat, dairy and fish. Support us and help Viva! campaign for a better world.” Juliet Gellatley, Founder & Director of Viva!
Every year, one billion animals face the barbarity of slaughter in Britain, and a further 4.5 billion fish and 2.6 billion shellfish are killed for the UK. Most animals spend their short lives in misery, imprisoned in the squalor of factory farms. Many are fully conscious when they are killed by having their throats cut.
“The human appetite for animal flesh is a driving force behind virtually every major category of environmental damage – deforestation, erosion, fresh water scarcity, air and water pollution and climate change” (WorldWatch Institute, Washington). At sea, fishing has brought all the world’s oceans to the point of collapse. Yet still politicians fail to act.
Read more: viva.org.uk
Viva! is an active, vivacious organisation fighting to stop cruelty and harm to animals. We rely on public donations for our campaigns and outreach.