I began Vegan Sidekick on facebook in April 2013. I did it because I’d become apathetic and essentially given up on any kind of activism. Nearly everybody I talked to about veganism didn’t want to know, and found it offensive to even be told what was going on. So I had just become a “nice guy” who was vegan, trying to set a positive example. The trouble with that is – practically nobody asked me anything. For over ten years I did that, and I felt depressed that I couldn’t do more for the animals who are routinely abused and killed for no good reason.
The page seemed like a good way to get information across, since nobody can complain that I’d “forced” anything upon them, as they could just scroll past a post if they are that upset about it, or even block my page.
The page is not intended to insult or “demonize” anyone, or make it appear that I (or any other vegan) is “superior” to anybody else. The point of the page is to expose the absurdity of supporting and defending animal abuse, in a new way which is funny. Many other attempts at animal rights activism are very stern, and rightly so, since animal abuse is a very serious subject. But, I wanted to take this approach because I feel that everybody will react differently, and require a different approach to get them to understand the issue. So the straight forward approach may work for a great many people, but others might be switching off because of either graphic images, or “walls of text”. My images might reach those people, with simple ideas, expressed in humourous ways which should challenge them.
Source: original website
Vegan activism and comedy.