Beyond Carnism is dedicated to exposing and transforming carnism, the invisible belief system that conditions people to eat certain animals.
Carnism causes extensive suffering. Animal agriculture is responsible for the unnecessary slaughter of 77 billion land animals worldwide per year, and it is a major contributor to environmental degradation, human disease, and human rights violations. However, the vast majority of consumers of animal products are unaware that they are contributing to such destruction.
At Beyond Carnism, we believe that people need and deserve to know the truth about carnism, so they can make their food choices freely—because without awareness, there is no free choice.
Beyond Carnism seeks to empower concerned citizens and vegan advocates through education and activism, to help create a more just world for all beings, human and nonhuman alike.
Melanie Joy founded Carnism Awareness & Action Network (CAAN), later re-named Beyond Carnism, in 2010.
Source: original website